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Electronic File Specifications & Format
Also see: Ad sized and Project Dimensions
Supported Applications
- Adobe® Acrobat (High Resolution - for print - PDF with editing capabilities enabled preferred).
- Adobe Illustrator (.eps or .Ai)
- Adobe Photoshop (.tiff)
- Adobe InDesign (include all linked files)
- MS Word (convert to PDF if possible)
DO NOT Send Microsoft Publisher Files (May be exported as 300 DPI .jpeg or High Res PDF files)
Adobe® Acrobat
- Version: Mac or Windows • PDF files must be saved for High Quality Print (not for Web). Enable editing - Do not password protect.
- Full color placed images must be 300 dpi @ 100% printed size - CMYK
- Greyscale placed images must be 300 dpi @ 100% printed size - Greyscale
- Bitmap plated images must be 600 - 1200 dpi @ 100% printed size - bitmap
- All fonts must be embedded.
- Include all fonts: Postscript (printer & screen fonts), True Type fonts, all styles used (regular, bold, italic & bold italic)• Include a printed hard copy when sending files
Adobe Illustrator
- Illustrator is Vector Art. It is preferred over all other artwork for logo files.
- Version: Mac: up to version CS2 • PC: up to version CS2
- Save files as ".eps" with text and fonts in tact
- Also save as copy ".eps" and Convert all text (fonts) to outlines (second copy)
- Include all fonts: Postscript (printer & screen fonts), True Type fonts, all styles used (regular, bold, italic & bold italic)
- Change Spot Colors to CMYK (for 4 process color printing)
- Include ALL linked images!
- Full color placed images must be 300 dpi @ 100% printed size - CMYK
- Greyscale placed images must be 300 dpi @100% - Greyscale
- Bitmap plated images must be 600 - 1200 dpi @ 100% printed size - bitmap
- Include a printed hard copy when sending files
Adobe Photoshop
- Version: Mac: up to version CS2 • PC: up to version CS2
- Save as ".tiff" or ".psd" format, keep layers in tact if layered
- Include all fonts: Postscript (printer & screen fonts), True Type fonts, all styles used (regular, bold, italic & bold italic)
- Save as copy ".tiff" or ".eps" format with layers flattened if layered
- Scan original files at the anticipated output size at 300 - 400 dpi
- Full color images must be 300 dpi CMYK @ 100% printed size
- Greyscale images must be 300 dpi, Greyscale @ 100% printed size
- One color images must be 600 to 1200 dpi bitmap @ 100% printed size
- Any text set in Photoshop that is below 12 pt. will not print well!
- Files taken from websites will not print well and may have copyright protection.
- Do not change low resolution files to a higher resolution! Rescan or redesign these files
InDesign
- Version: Mac: up to version CS2 • PC: up to version CS2
- Include the layout document (.ind) Use "FILE>Package" command.
- Also save as copy ".ind" and Convert all text (fonts) to outlines (second copy)
- Include all fonts: Postscript (printer & screen fonts), True Type fonts, all styles used (regular, bold, italic & bold italic)
- Include all images used in your InDesign file (use package)
- Full color and Greyscale images should be 300 dpi @ 100% printed size
- One color images should be 600 - 1200 dpi @ 100% printed size
- Include a printed hard copy when sending files.
Corel® CorelDRAW
- Export as Illustrator® for Mac®
- Convert all text to curves, turn on "simulate complex filled curves" and Export as Illustrator® for Mac® (second copy)
- Include all page layout files - .cdr
- Include all linked files as .tiff or .eps
- Color and Greyscale images must be 300 dpi @100% printed size
- One color images must be 600 - 1200 dpi bitmap @100% printed size
- Include all Postscript (printer & screen fonts) or True Type fonts. Include all styles used (regular, bold, italic & bold italic).
Applications Not Accepted
- Macromedia® FreeHand (convert all files to vectors, export as .eps or .pdf
- Microsoft® Publisher
- Microsoft®Word (may be used for sending information or layout, exported as a 300 DPI printed size .jpeg file or PDF, but not otherwise usable for production).
- Any other applications not listed above…
Fonts
The availability of thousand of fonts for the Mac and PC have given people a broad variety of fonts for their design work. There are three basic fonts in use today, True-type, Open Type and Postscript:
True-Type Fonts
True-type fonts are used primarily on the PC, but are used on the Mac platform as well. We accept true-type fonts for printing.
Postscript Fonts
Postscript fonts are used primarily on the Mac platform, but are also used extensively on the PC. We accept Postscript fonts for printing. Postscript fonts have two parts - a printer font and a screen font. When sending Postscript fonts, you must include both parts - .pfm and .pfb extensions. We cannot use these fonts if only one part is sent.
OpenType Fonts
OpenType® is a new cross-platform font file format developed jointly by Adobe and Microsoft. The two main benefits of the OpenType format are its cross-platform compatibility (the same font file works on Macintosh and Windows computers), and its ability to support widely expanded character sets and layout features, which provide richer linguistic support and advanced typographic control.
Acceptable Digital Media
Don't:
- Send files on a 3.5" floppy
- Send files on a Zip disc
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